PORTFOLIO

PORTFOLIO

cso.studio.co@gmail.com

I'm Catherine, a creative copywriter specializing in crafting narratives that bring brands to life. With expertise spanning both editorial and digital, I help houses shape their stories - through words, visuals, and experiences that resonate.

Whether refining a brand’s voice, scripting a campaign, or weaving together an editorial story, my focus is always on creating meaningful connections between brands and the audiences they inspire.

CATHERINE ST JOHN

Copywriter & Creative Consultant

Louis vuitton 
L'oréal Paris 
Tag heuer
tudor watch

I’ve collaborated with leading luxury brands including Louis Vuitton, Tudor Watch, L’Oréal Paris, and TAG Heuer, developing everything from brand tone of voice to large-scale campaigns and publications. My work moves seamlessly between concept and execution, blending strategy with creativity to ensure each project feels authentic, elevated, and lasting.

Client List

Creative Direction and Copywriting,
2024

L’Âme du Voyage

Story Concepting and Copywriting, 2025

Panorama Mascara

Copywriting, 2024

High Jewelry 360 Campaign

Copywriting,
2025

Le Café Louis Vuitton Seoul